Job Search

Questions to Ask in an Informational Interview

By HRLens Editorial Team · Published · 7 min read

Quick Answer

The best questions to ask in an informational interview uncover how someone got hired, what skills matter now, where openings appear before they're posted, and who else you should meet. Focus on recent team changes, hiring patterns, referral norms, and next steps, then send a short, specific follow up the same day.

Why do informational interviews matter more in 2026?

In March 2026, the Bureau of Labor Statistics reported 6.9 million U.S. job openings. That's real demand, but it doesn't mean the front door is easy. Greenhouse said in May 2026 that 30% of surveyed active job seekers were already using AI agents to search, apply, or schedule interviews, which helps explain why posted roles feel crowded fast. An informational interview gives you signal that a job board can't: how the team is growing, what the manager actually cares about, and whether a referral is worth pursuing. ([bls.gov](https://www.bls.gov/news.release/jolts.htm?from=AppAgg.com&utm_source=openai))

Most advice on this topic is too soft. If your goal is finding work, don't treat these chats as vague career exploration. Treat them as market research with a human face. You're trying to learn how a senior backend engineer at a Series B fintech got onto the team's radar, what problems the team is under pressure to solve, and whether the next opening will be posted publicly or filled through a warm intro first. That's how a networking-driven job search actually works.

What should you ask at the start of an informational interview?

Start with questions that establish context, not chemistry. Good opening informational interview questions sound like this: how did you get from customer success into product operations, what changed on your team in the last year, and what does your group own that outsiders usually misunderstand? Those questions are easy to answer, specific enough to avoid rambling, and practical enough to reveal career moves you can copy. They also help you figure out whether this person is close to hiring decisions or just adjacent to them.

If you need networking conversation starters before the call, use something you can point to. Mention a recent team launch, a move from Deloitte to an in-house strategy role, or a post about hiring in Atlanta. Then ask one sharp follow-up: what made that transition work, what skill mattered more than expected, or what kind of candidate the team struggles to find. Skip generic praise. Saying you'd love to pick their brain sounds lazy. Saying you noticed their team added implementation consultants after an ERP rollout sounds prepared.

Which informational interview questions reveal the hidden job market?

The hidden job market isn't magic. It's the set of roles, projects, backfills, contractor conversions, and future headcount plans that aren't visible on LinkedIn yet. Ask questions that expose timing: where does new headcount usually come from, what triggers approval for another hire, do open roles tend to be backfills or expansion, and which teams are quietly overloaded right now? A sales operations director can answer those in two minutes, and those two minutes can save you from sending 40 cold applications into the wrong part of the company.

Then ask where openings appear first. At some companies it's an internal mobility board. At others it's a recruiter's short list, a manager's referral request, an alumni Slack channel, or a team budget conversation before the job description is polished. The best question here is simple: when someone like me gets hired, what usually happens in the two weeks before the role is posted? That phrasing gets you process, not platitudes. Close with one more question: who else sees this work from a useful angle?

Which questions help you decide whether to apply or keep searching?

Plenty of employers still route applications through platforms like Workday Recruiting, Greenhouse Recruiting, or LeverTRM, each built around structured workflows, candidate records, and job-specific screening steps. That's why you should ask what gets noticed in the first review: domain experience, exact tools, location, work authorization, portfolio links, or measurable results. If a hiring manager cares about multi-site retail openings and you lead with generic operations language, the problem isn't your talent. It's that your application didn't mirror the way the role is screened. ([workday.com](https://www.workday.com/content/dam/web/en-us/documents/datasheets/datasheet-workday-recruiting.pdf?utm_source=openai))

Ask three decision questions before you apply. What separates finalists from everyone else? What would the new hire need to fix in the first 90 days? Does an employee referral materially help for this team, or is timing more important? Those answers tell you whether to spend an hour tailoring a resume or move on. My slightly contrarian take: don't apply to ten similar roles at the same company just because the ATS makes it easy. You'll look unfocused, and the conversations you had won't translate into a clear story.

How can networking conversation starters sound natural instead of scripted?

The best networking conversation starters are anchored in observation, movement, or pressure. Observation means you saw something concrete, like a hospital system expanding outpatient operations. Movement means the person switched from agency recruiting to internal talent acquisition. Pressure means their team is dealing with a new compliance rule, product launch, or regional expansion. When you start there, your opening sounds like professional curiosity, not desperation. People respond better because you're talking about work they actually think about all day.

Try openings that pull the other person into a specific story. I saw you moved from account management into solutions engineering; what made that shift possible? Your company keeps hiring implementation managers in Phoenix; what changed operationally? You posted about analysts needing stronger SQL and stakeholder skills; which gap is harder to teach? These are better than asking for career advice in the abstract. Specific questions create specific answers, and specific answers are what move a job search forward.

What should your informational interview follow up look like?

A good informational interview follow up is short, specific, and easy to act on. Send it the same day or the next morning. Thank them for one concrete insight, mention one action you're taking because of the conversation, and, if appropriate, ask for one narrow next step such as the best person to learn from in customer onboarding or whether applying this month makes sense. Don't write a mini memoir. Five crisp sentences beat a heartfelt wall of text every time.

If they told you to apply, do it quickly and reply with the exact job title or requisition number once the application is in. If they suggested waiting, respect that and send a useful update in three to four weeks: a new certification, a shipped project, a portfolio piece, or a relocation date. This is where most people miss the plot. The follow-up isn't just politeness. It's proof that you listen, execute, and communicate like someone they'd actually want to refer.

What mistakes ruin an informational interview?

The fastest way to kill the conversation is to make it a disguised ask for a job. The second fastest is asking questions you could have answered from the careers page in 30 seconds. Don't ask what the company does, whether they like working there, or whether they can hire you. Ask what changed after the last reorg, what skills newer hires lacked on day one, or where the team is losing time right now. Real professionals enjoy talking about real problems. They tune out when the conversation feels transactional or lazy.

Another mistake is treating volume as strategy. Ten strong conversations tied to target companies beat a hundred random applications and thirty vague coffee chats. Build a list of twenty people across hiring managers, peers, recruiters, and adjacent functions. Track what you learn about timing, referrals, and skill gaps. Then update your resume, job board alerts, and application volume around those patterns. If you want one next move, start with three people at companies you would actually join, and ask better questions than everyone else.

Frequently asked questions

How long should an informational interview be?
Aim for 15 to 25 minutes unless the other person clearly wants to keep going. Shorter is usually better because it lowers the barrier to saying yes and forces you to ask sharper questions. If the conversation is useful, you can always earn a second meeting. Respecting time is part of the signal you send.
Can you ask for a referral in an informational interview?
Yes, but only after you've earned it. Don't open with a referral ask. First learn how the team hires, what the role requires, and whether your background actually fits. If the conversation goes well, ask a narrower question: would it make sense for me to apply, and if so, is there a best way to do that from your side?
Should you apply before or after an informational interview?
If the role is already live and the deadline is close, apply first and mention that you submitted when you reach out. If timing is flexible, the stronger move is often to talk first, learn what the team cares about, and then tailor your application. The point isn't sequence for its own sake. It's getting better information before you invest effort.
How many informational interview questions should you prepare?
Prepare six to eight questions and expect to ask four or five. Conversations move, and you don't want to sound like you're reading a script. Have one opening question, two questions about team or hiring patterns, one question about fit, and one closing question about who else to speak with. That's enough to stay focused without forcing the conversation.
What if someone doesn't reply to your follow up?
Send one polite nudge after about a week if you need a concrete answer. After that, move on. Silence usually means they are busy, not that you did something wrong. Keep the door open by sharing a relevant update later if you have one, but don't turn one non-response into a month of chasing. Good networking has momentum, not pressure.